BRANDING + IDENTITY
INNER BLOOM AURA
Basic Branding Package for Nina Dani, artist and aura photographer. Inner Bloom seeks to find joy in the journey of life, using aura portraits as a mirror of reflection to give a physical passport of how we ebb and flow as individuals.
Roles & Responsibilities: creative direction, brand strategy, brand design, typography, print/pattern design, illustration, packaging design including custom washi tape, folio for photographs, and color/placement chart.
“I came to Leni for the branding of my new aura photography business, Inner Bloom, knowing she would be the perfect fit. I was excited to see how she would blend her distinct style with my vision— and the result truly exceeded my expectations.
Every detail she crafted felt intentional and deeply meaningful, as if she had tapped into my dreams and brought them to life. From the color palette to the typography, Leni created a branding package that feels not only beautiful but also aligned.
I feel like she truly channeled my essence and sculpted a brand that I’m proud to share with the world. It feels like the true starting point for everything I’m creating.”