MEET ELENI
AN INDUSTRY-TAUGHT ARTIST AND LEAD GRAPHIC DESIGNER EXPERIENCED IN DRIVING STRATEGIC, IMPACTFUL WORK FOR BUSINESSES BOTH LARGE AND SMALL.
I spent the last few years as the lead graphic designer for Concept Lab, an internal creative consulting team within Target HQ. In this role, I integrated strategic thinking into my design process by partnering closely with marketing, innovation, guest insights, trend, and brand management teams. I led the design for large-scale projects supporting senior leadership; creating immersive room installations, internal team branding identities, presentations, and visuals that helped bring big ideas to life. I also served as Lead Coordinator for Target’s Associate Network, organizing workshops and events to support a community of early-career designers. Beyond corporate work, I’ve partnered with small businesses, non-profits, and creative entrepreneurs on branding, marketing assets, and social content. I also co-founded a few community-centered events like The Imaginarium Studio and Care-Full: An Art Gala, where I led design and direction to bring local artists, musicians, and makers together in shared spaces.
As a self-taught painter with a Bachelor of Arts, I aim to bring both structure and spirit to my work. My artwork has been featured in shops, galleries, and publications around the Twin Cities, as I seek to express my inner vision and connect with the outer world.
Pronouns: she/her
Prononciation: eh-LEN-ee SAUF-uh-kleez
my approach
Artist first, graphic designer second. I bring vision and creative expression alongside a sharp eye for detail and strong sense of design integrity. Best of both worlds.
Let me be your mirror.
My goal is to strengthen my clients’ sense of self and identity— reflecting their values, mission, and ideas back to them in a strategic and artful way. With each project I take on, I get to immerse myself the world of a new brand, delivering the unique qualities of each client’s desires.
It is an approach of intuition, creative expression, and tangible skill, bringing every investment back to every client, tenfold.
VALUES:
Alignment, Connection, Creativity, Growth, Vision
PURPOSE
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Trust
Strong design builds trust with an audience, communicating professionalism and care for detail.
With trust comes value and loyalty.
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Narrative
An image is worth a thousand words. Thoughtful design immerses an audience entirely at just a glimpse.
With narrative comes understanding.
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Connection
Find the right people and draw them in with an emotional, creative, and unique visual point of view.
With connection comes excitement.