MEET ELENI

AN INDUSTRY-TAUGHT ARTIST AND LEAD GRAPHIC DESIGNER EXPERIENCED IN DRIVING STRATEGIC, IMPACTFUL WORK FOR BUSINESSES BOTH LARGE AND SMALL.

I spent the last few years as the lead graphic designer for Concept Lab, an internal creative consulting team within Target HQ. In this role, I integrated strategic thinking into my design process by partnering closely with marketing, innovation, guest insights, trend, and brand management teams. I led the design for large-scale projects supporting senior leadership; creating immersive room installations, internal team branding identities, presentations, and visuals that helped bring big ideas to life. I also served as Lead Coordinator for Target’s Associate Network, organizing workshops and events to support a community of early-career designers. Beyond corporate work, I’ve partnered with small businesses, non-profits, and creative entrepreneurs on branding, marketing assets, and social content. I also co-founded a few community-centered events like The Imaginarium Studio and Care-Full: An Art Gala, where I led design and direction to bring local artists, musicians, and makers together in shared spaces.

As a self-taught painter with a Bachelor of Arts, I aim to bring both structure and spirit to my work. My artwork has been featured in shops, galleries, and publications around the Twin Cities, as I seek to express my inner vision and connect with the outer world.

Pronouns: she/her
Prononciation: eh-LEN-ee SAUF-uh-kleez

my approach

Artist first, graphic designer second. I bring vision and creative expression alongside a sharp eye for detail and strong sense of design integrity. Best of both worlds.

I am a highly creative and intuitive graphic designer here to delight the visions. After five years at Target HQ, I have taken the leap to freelancing as I seek to work with artists, creatives, and businesses who value artistry, kindness, and maybe a bit of magic. I am excited to bring your vision uniquely to life through intention and connection.

VALUES:

Alignment, Connection, Creativity, Growth, Vision

PURPOSE

  • Trust

    Strong design builds trust with an audience, communicating professionalism and care for detail.

    With trust comes value and loyalty.

  • Narrative

    An image is worth a thousand words. Thoughtful design immerses an audience entirely at just a glimpse.

    With narrative comes understanding.

  • Connection

    Find the right people and draw them in with an emotional, creative, and unique visual point of view.

    With connection comes excitement.