A NEW DAY CAPSULE

C2 2020 | 7.1/8.1

Project completed during internship at Target HQ in the summer of 2019. Scope of project includes finding solutions for white space in brand through comp/trend research, customer surveying, finding fabric and trim, designing a capsule collection for A New Day, and presenting findings to Target's cross functional PD&D teams in a formal setting (over 50 individuals).

I also included components of sustainability, circularity, and size inclusivity in this collection based on my own interests and passion.